This Microsoft case study highlights how Direct One, a Brazilian marketing automation firm, overcame traditional datacenter limitations using a Nutanix-based Microsoft private cloud. Facing demands for high-volume transaction processing and big data services, Direct One implemented a hybrid infrastructure leveraging Windows Server 2012 R2, System Center, and Microsoft Azure. The solution delivered processing speeds 100 times faster than expected, enabling elastic scalability to thousands of virtual machines while maintaining efficiency with the same IT staff. This infrastructure allowed Direct One to manage ten times more virtual machines and expand its services globally, demonstrating the power of a modern, scalable IT environment to support rapid business growth and complex data needs.

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