CASE STUDY nrchealth.com Market Insights drives brand strategy Georgia academic medical center uses Market Insights to increase brand awareness to 64%.Market Insights drives brand strategy Georgia academic medical center uses Market Insights to increase brand awareness to 64%. CASE STUDY Opportunity Augusta University Health (AU Health) is an academic medical center based in Augusta, Georgia. Their world-class healthcare network offers the most comprehensive primary, specialty, and subspecialty care in the area. Despite its regional preeminence, however, AU Health was recently forced to confront a problem of self-definition. As a broader organization, AU Health has changed its name four times in the last five years. The relatively rapid shifting in brand names left consumers fe

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