The Client Founded in 2010, is an agency that has roughly 80% of its clients in SaaS and consulting, and the remaining 20% are manufacturers and distributors. Prior to starting the agency, Mark and his cofounder had 10+ years of experience in enterprise sales. By combining this experience in enterprise sales with growth marketing, they've been able to differentiate themselves from the competition. Espresso B2B Marketing Industry B2B Enterprise Location San Francisco, California Founded 2010 The Challenge In the early days of their agency, Espresso had manually built their reporting and analytics in- house. This involved going to dozens of data sources, taking screenshots, and building PowerPoint presentations. The founders then went looking for a better solution and tried a number of repo

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