Case Study

Manufacturing Digital Transformation Journey: Unleash the Power of Data & AI/Analytics

Manufacturing Digital Transformation Journey: Unleash the Power of Data & AI/Analytics

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At Conneqt ’24, Dr. Sami Bahroun shared how Syensqo reset its digital strategy after early AI efforts failed to scale. The team focused on four pillars: clear strategy and executive alignment, harmonised data architecture, investing in people, and structured adoption. By standardising technology and improving access to trusted data through Seeq, they moved from scattered pilots to repeatable impact. The result was stronger operational insight, faster ROI, and analytics recognised at board level as a meaningful contributor to performance.

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