Managing your advertising effectively On average NewsOK.com receives more than 20 million page views from the 2.4 million visitors to the site each month, which creates a significant inventory of advertising impressions. The inventory is created and sold in a very dynamic environment: a major story can suddenly generate additional inventory to sell, while a large advertising sale can quickly reduce the available inventory for sale. The dashboard we created using ClicData gives our sales managers a quick way to see how much of our inventory has been sold. It makes it very easy to see where the sales opportunities are. “A LT H O U G H W E ’ V E ONLY BEEN USING CLICDATA FOR A FEW WEEKS, IT IS ALREADY HELPING US BETTER MANAGE OUR BUSINESS.” Alan Director of Online Advertising Operation

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