Why CircleCI? Branch provides the deep-linking infrastructure that helps mobile device and app users get the same content experience no matter which device, platform, or channel they’re using. Developers have used CircleCI for build and deploy since the company launched. “CircleCI works perfectly for us,” says Javeria Khan, systems engineer at Branch. “We can deploy code directly into production, and it only takes a few minutes to go live. We don’t even have to think about the build tools – they help us achieve continuous integration easily and seamlessly.” The Challenge Branch developers are on weekly releases, so they need fast iterations. They wanted to avoid the maintenance and setup time commonly involved with continuous integration – as well as the learning curve needed for new engin

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