Case Study
Making Tracks ... at High Speed.
DCS Page 1 DCS Page 1 Innovative Production T ec hnology DATRON Case Study DATRON Dynamics, Inc. 115 Emerson Road Milford, NH 03055 Phone: 888.262.2833 www.datron.com DA TRON Dynamics West 6255 Southfront Road Livermore, CA 94551 888.262.2833 DATRON_Ross_Switches_Case_Study_2017_v1 INDUSTRY DEFINED: In 1900 a marketing genius named Joshua Lionel Cowen talked a store owner into carrying one of his odd gadgets — a toy train that looked like a brick on wheels that ran around an oval track by the power of battery. The set sold well and by 1907 Lionel trains had become more realistic and had increased competition from brands like Voltamp who introduced a 2” train that ran on AC. But, Lionel quickly converted their sets to AC and retaliated by dubbing their 2 1/8” format “Standard Ga