1 With roots that extend back to 1958, Coniferal is an urban passenger transport company based in Córdoba, Argentina. Founded by a group of friends who understood the need to connect the city’s northern reaches to its central hub, Coniferal grew from a fleet of 50 buses at its start, to 250, and now issues around 200,000 tickets a day across 20 bus lines. In 2011, Coniferal began to usher in digital innovation. Automation and information systems were rolled out to support the central transportation service, as well as the company’s accounting, financial, legal, maintenance, and human resources departments. Yet by 2017, Coniferal still confronted considerable cybersecurity and network challenges. In the face of increased infrastructure complexity and an expanding threat landscape, th

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