p info@retargeter.com retargeter.com 866.343.4310 CASE STUDY ReTargeter utilized SUM’s audience profiles to reach in-market prospective customers, including geographic, first-party data collected from the Mexico US Tour website, as well as data from SUM’s CRM database. These profiles were then integrated with premade audience segments from ReTargeter’s network of data providers to find new audiences of potential in-market soccer fans. ReTargeter then ran a multi-faceted campaign comprised of Site Retargeting alongside Audience, Search, and Contextual Prospecting solutions targeted at these audiences. Specifically, ReTargeter focused search terms such as “world cup” and “Rose Bowl soccer matches” as well as audiences in California who had recently visited mextour.org or www.faw

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