Case Study
Major beverage distributor implements Cleo to upgrade B2B messaging
A Cleo Case Study: Major beverage distributor implements Cleo to upgrade B2B messaging Business need With continuing changes in connectivity between major retailers and suppliers, improved control is needed to ensure execution and growth. This beer distributor’s distribution structure consisted of three tiers. The product was sent from production at the breweries to an authorized distributor network, which delivered the product to retailers