Data Analytics CASE STUDY Mad Mex and WARDY IT Solutions capture business metrics and apply Business Intelligence to drive competitive advantage About Mad Mex Mad Mex’s visionary founders identified an opening for authentic, fresh, healthy, delicious Mexican food and established the organisation in 2007 to meet this opportunity. The fledgling business opened to a public eager to sample their burritos, tacos and enchiladas, quickly outgrowing their trendy inner-city outlet. To meet the hunger pangs of Australians across the eastern seaboard Mad Mex have grown and redefined the Mexican fast-food business with their tailored franchise model and iconic retail outlet designs. Executive Summary Rapidly growing fast food retailer Mad Mex wanted to empower their staff and franc

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