CASE STUDY MACHINING THE MARKET ? Marketing planning ? Brand refresh ? Website refresh ? Sales collateral ? Social media ? Pay-Per-Click campaigns ? Search Engine Optimization ? Direct mail ? Thought leadership content SITUATION Acroturn’s new target audience didn’t know about the company or its expertise in TZM. They approached Mezzanine to create a marketing plan that would put them on the map, educate their customers about the properties a

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