USE CASE Machine Learning in Shopping Centers AT A GLANCE • Application of machine learning in shopping centers • Correlation of weather data and number of visitors • Automatic determination of prices for advertising spacesPROBLEM DEFINITION The number of visitors in shopping centers va- ries all the time. At times when there are a lot of visitors, advertisements, for example on adver- tising displays, are more likely to be successful as they are seen by more people. However, the operators of shopping centers are not able to predict the number of visitors very well. As a re- sult, an adequate and fair pricing of advertising spaces can’t be achieved. SOLUTION Implementing a Machine Learning tool solves this problem. Machine Learning enables a relia- ble forecast of the number of

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