Case Study

MAC Cosmetics India using Insider’s cross-channel journey orchestration and gamification achieves 8.9X ROI

MAC Cosmetics India using Insider’s cross-channel journey orchestration and gamification achieves 8.9X ROI

Pages 17 Pages

MA C C o sme t ic s India u s ing Ins ider ’ s cr o s s -c hannel journe y or c he s tr at ion and gamific at ion ac hie v e s 8. 9 X R OI “ Sinc e it s inc ep t ion, MA C s t and s f or unriv alled e xper t i s e in mak eup and it s popularit y ha s gr o wn t hr ough a tr adit ion o f w or d-o f -mout h endor s ement s fr om mak eup ar t i s t s , model s , pho t ogr apher s , and journali s t s ar ound t he w orld. A t MA C , w e ar e c ons t ant ly looking t o inno v at e wit h ne w tr end s and f eatur e s t o mak e a c ons umer ' s s hopping journe y memor able! Thr ough Ins ider w e hav e been able t o fur t her s tr engt hen gamific at ion and t hr ough t he e x c it ing idea s deplo y ed on our w eb s it e , w e aim t o be s een a s a f orw ar d looking br and wit h a long- t erm d

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