1 Lyyti Partners With Mailjet To Reach The Inbox Lyyti is a Finnish founded event management solution that takes care of invitations and registrations, enabling their customers to focus on their event goals, whilst they do the hard work - capturing the target audience’s atten- tion. Lyyti partnered with Mailjet, as they were looking for a true partner for email - one which could support them with deliverability and help them reach the inbox. CASE STUDY MAILJET The Problem Prior to Mailjet, L yyti was using an email solution that lacked the customer suc- cess factor. Reaching the right people is essential in event business, and Lyy- ti needed an email partner that truly understood deliverability on a global scale. Futhermore, with European data protection laws set to change in 20

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