Case Study
Luxury Apparel Brand Equity Study
GET IN TOUCH For more information, contact us at info@grailresearch.com www.grailresearch.com CHALLENGE SOLUTION CHALLENGE LUXURY APPAREL BRAND EQUITY STUDY Grail surveyed customers of a leading luxury apparel brand to determine shopping behavior and brand awareness to help understand the brand’s position in the market versus its peers. From the data collected, the brand was able to create better marketing strategies that would appeal to bo