DCM CASE STUDY: LURPAK Cook’s Range- Adventure Awaits (2014) Background •? Lurpak recently launched their new Cook’s range with a real visual feast for the eyes. Wieden and Kennedy created a spot with the objective to transform the way in which cooking can be seen. •? The ad is executed in a stylised fashion, making home cooking that bit more exciting and is described as a ‘celebratory ode’ to meal times. This new unveiled look

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