caseSTUDY Luci Bags started as a “design-your-own fabric handbag” company until one day when a custom request came in for a windowed display tote. After several prototypes, the Original Display Tote was born and Luci Bags was changed forever. Today, the company offers a variety of display bags, totes and accessories for women to showcase their business, loved ones, pets, or all three. Products are sold via online parties facilitated by B

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