The $4 billion lubricant manufacturing division of a major oil company had 30,000 SKUs and 20,000 customers. Its products include compressor oil, coolant, diesel engine oil, natural gas engine oils, gear lubes, hydraulic fluids and turbine oil. The products improve fuel economy, lower emissions, and enable longer periods between oil changes. The lubricants are used by a wide variety of commercial, industrial, marine and retail customers. Th

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