Case Study
Loyalty Leads The Way
Loyalty is a trait in short supply these days. Baseball players who have been nurtured by an organization for upwards of a decade will brazenly chase the biggest free- agent contract. People will change their cell-phone provider at the drop of a hat, tempted by cute commercials or eye-catching special offers. When you consider the automobile industry, there are very few “Buick men” around anymore. Drivers now buy the car that most catches