TRANSFORMATION ICONIC LOWES, BROTHER AND THE ONLINE ENDEAVOUR As iconic Australian retailer, Lowes, made its foray into the realm of eCommerce, it needed a partner to help synchronise existing operations with the technology that would be the next phase in the company’s rich history. This is a story of how a strong partnership became stronger through a considered approach to technological deployment.Iconic transformation: Lowes, Brother and the online endeavour In the world of retail outfitters, few companies have as rich a history and strong reputation for quality and value as Lowes. While certain outfitters have invested in and been dependent on pretentious, upmarket branding to attract customers, Lowes has maintained integrity through simplicity in the way it conducts its b

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