Case Study
Lotto New Zealand Making Marketing Decisions Easier
Customer Case Study www.wherescape.com Using WhereScape RED, Lotto NZ quickly delivered accurate and timely customer data enabling informed business decisions. How data helped Lotto connect with customers Lotto NZ isn’t a traditional bricks-and-mortar retailer, they’re a billion dollar business, with the largest retail network in New Zealand. With nationwide customers and a product that could be considered a personal luxury, targeted marketi