CASE STUDY Intangible Business Ltd L'Oreal S.A -v- Bellure NV Issue L'Oreal brought proceedings in the High Court of Justice, Chancery Division, against a number of defendants essentially claiming that they had been importing, distributing and selling copies of some of its luxury perfumes, namely Trésor and Miracle by Lancôme and Anaïs Anaïs and Noa by Cacharel. The majority of the Defendants' perfumes are part of the Creation Lamis range of perfumes, and are manufactured in Dubai. These are not imitations in the sense of being counterfeits. Rather, they are "smell-alikes" marketed in packaging which L'Oréal claimed takes unfair advantage of its own product names, packaging and brand image. Trial The case was tried in London in 2006 before Mr Justice Lewison. Mr Henry Carr QC and

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