Looker’s next generation big data analytics platform makes all the data in your Cloudera deployment accessible for real time interactive exploration and data discovery across your entire company. Not long ago, Business Intelligence professionals took it as fact that significant time and resources must be dedicated to transforming stored data—parsing it, reducing its size, repairing its structure, and otherwise cleansing, summarizing, and grooming it— before it was ready for business consumption, even in the form of a simple report. This approach was a product of the limitations inherent in the infrastructure and technology at the time and not a choice that optimized analytics and business intelligence tools for the maximum value they could provide to the business. Over time,

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