1 trgarts.com | LetsTalk@trgarts.com CASE STUDY: Long Wharf Theatre Case study: LONG WHARF THEATRE 80% increase in new subscriptions in one year2 trgarts.com | LetsTalk@trgarts.com CASE STUDY: Long Wharf Theatre IN AUGUST 2015, LONG WHARF THEATRE (LWT) WAS WORRIED ABOUT THEIR SUBSCRIPTIONS. OVER THE LAST FOUR SEASONS, THEY’D SEEN A 23% DECREASE IN SUBSCRIPTION RENEWALS AND 8% DECREASE IN NEW SUBSCRIPTIONS. The Situation: Our subscriptions had been on a steady decline for several years. The loss of subscribers created a number of operational challenges for us, including having much smaller audiences for new or lesser known titles. For Long Wharf to better serve its mission, it was clear to us that we had to rebuild our audience base through subscription, instead of thr

Join for free to read