A NYC Chinese restaurant aimed to boost leads and conversion rates while cutting costs. Strategy: Utilize end-to-end tracking, focus on high-performing keywords and audiences, engage foodies on social media within 1.5 miles, leverage local Google Ads targeting brand and long-tail keywords, and remarket to repeat customers. Tactics included optimizing for meal hours to improve impulse buys, enhancing local SEO, and generating positive reviews for better visibility. Resulted in a 22x return on ad spend (RoAS) from a $2.5k monthly budget, achieving $55k average monthly revenue in 10 months.

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