c07.18 Load Balancer Survival Tips: Black Friday & Cyber Monday EBOOKAVINETWORKS.COM 1 The annual holiday shopping season starting with Black Friday is the litmus test for application availability and performance for online businesses. You want to ensure that end users have the best online experience and that your business does not suffer from unexpected application outages or performance issues. These disruptions are costly due to lost revenue and reduced customer satisfaction. With the spotlight on shopping experiences and the use of social media for customer feedback, high profile outages 1 can also adversely affect the reputation of the business. For network administrators and architects, this means preparing networks and load balancers to handle demand spikes and react quickly

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