Live Nation Entertainment is the global leader in event ticketing. The company’s best-known property is Ticketmaster.com, a massive ecommerce site with a database of over 119 million fans. Challenges and Opportunities Live Nation has been working with APIs for years. Until recently, however, the company’s APIs were supported by a feeble and not-easily-scalable infrastructure. Merging with Ticketmaster in 2010 compounded the stress on Live

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