BACKGROUND Lindis Peaks Station, located in Tarras, New Zealand, is one of those iconic South Island high country properties whose reputation was built on growing fine Merino wool. The property has been farmed by four generations of the Annan family since 1910 and has been a supplier of fine wool to the Icebreaker brand since 1995. Today the farm is run by Simon Maling and Lucy Annan. Merino wool remains the main focus of the business, with the majority of its clip still contracted to Icebreaker. CHALLENGES The Merino industry has a range of sheep types, depending on the genetics you choose to focus on,” says Simon, “and it’s hard to gauge the performance of individual animals when you don’t have any history.” That’s why the farm wanted to improve management decisions with the s

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