Case Study: Lighting Showroom Discovers the Power of Digital Marketing - Marketing 360® An Atlanta-based lighting showroom came to Marketing 360® needing to move from traditional, offline marketing to digital marketing. Here’s their story. Prior to 2016, this Atlanta lighting showroom used a traditional marketing plan that included billboards, direct mail, magazine, newspaper, and email. When there was time (hopefully once a month), the business owner logged onto their Facebook page and made a post, hoping to catch some online attention and sales. He also worked with his creative agency to invest a small portion of his budget on pay per click and display advertising, and formed a partnership with a company to manage his reviews online. Over the years, this strategy was not sustainable. T

Join for free to read