TUI, the world's largest tourism organization, partnered with Apptio to revolutionize its IT landscape through cloud transformation. Beginning in 2018, TUI migrated its data center-based workloads to the cloud, enhanced its software systems, and restructured IT teams. This shift resulted in a 50% reduction in cloud costs in 2020 without impacting business operations. Apptio's Cloudability platform provided TUI with detailed insights into cloud spending, enabling better budgeting, forecasting, and optimization opportunities. This transformation fostered a FinOps culture within TUI, promoting cost accountability, agility, and scalable growth, demonstrating the value of strategic cloud investment even amid market volatility.

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