Crea%ng Simplicity out of Complexity Confiden%al. Adap%ve, Inc. February 13, 2013 A Fortune 100 Pharmaceu1cal Case Study Leveraging Adap%ve’s Enterprise metadata management solu%on 2 Crea%ng Simplicity out of Complexity Confiden%al. Adap%ve, Inc. February 13, 2013 • “Human Middleware” was used extensively to collect, harmonize, and report informa%on cri%cal to running the business despite being both inefficient and mistake-­-ridden Former State: • The organiza%on realized that a robust, easily accessible metadata repository was required to remove

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