COLUMBUS, OH — It's the flashy exterior of the new customer service sign in Macy's Queens-NY store that gets the attention, not the thermoformed housing that supports it. Suspended above cash registers throughout the store, these 0.91m x 1.83m (3' x 6') signs feature lenticular visual effects, brand identification and advertising messages, all of which is mechanically affixed to the thermoplastic clamshell structure designed to go relatively

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