Case Study

Legoland

Legoland

Pages 2 Pages

After Billund, Windsor and Carlsbad in the States, Günzburg in Bavaria was chosen as the fourth LEGOLAND location and opened in 2002. What makes these parks so special is their concept, which combines fun, games and creativity with education and knowledge transfer. ‘Test the Best’ could be the motto of the German LEGOLAND park, because, here, the most popular attractions of all other parks were refined. On an area of 26 soccer fields, the LE

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