CASE STUDY Lec Brief Lec asked Intangible Business to provide insight into the potential licensing opportunities for its brand into the small domestic appliance (SDA) market within the UK. Also requested was an evaluation of potential licensing partners and proposals, a financial valuation of the potential opportunity and an overview of the SDA market in the UK. Approach The major brands in the SDA market were analysed and the opportunity for Lec to enter this market evaluated. The Lec brand was researched to identify its strengths and its potential for entering a new market. With its 60 year heritage as a leading British refrigeration manufacturer, its prospects of penetrating the SDA market were strong. As well as increasing revenue, licensing its brand would also increase aware

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