Leading Sporting Goods Retailer Uses RFID To Identify Millions Of Items Worldwide
Leading Sporting Goods Retailer Uses RFID To Identify Millions Of Items Worldwide
2 Pages© Tageos 2016 | www.tageos.com CASE STUDY DECATHLON THE CHALLENGE When considering to deploy RFID tagging, Decath- lon’s main goal was to increase product availability in the stores. They wanted to ensure that sales were not being lost because shoppers were not able to find desired products. The challenge was to deploy the RFID tagging solution for their own 20 brands for which Decathlon directly manages the manufacturing, and for many other brands they resell, which many of are supplied directly to Decathlon’s distribution centers. Decathlon is a very innovative company and likes using new technologies to improve their custo- mers’ shopping experience. Using RFID innovation would also facilitate an accelerated checkout experience, which together with improved product availa
