PROBLEM / BUSINESS NEED • The well-known hair salon is facing stiff competition from other salon chains such as ‘Sports Clips’ and ‘Super Cuts.’ • The owner realized they were not reaching their goal of 100 new customers per week in all three locations (when using another direct mail company) therefore needed to increase response with an appealing offer and a direct mail company that would listen to his needs and give advice. • The owner also needed more lexibility on where to send his mailers to reach the best potential long-term customer. SOLUTION Direct Mail Type: 6x11 Postcard, Full-Color, Heavy Paper Stock, High Gloss Target Audience (for customer acquisition): It was determined that the best prospects to target are: • men (60%) • children in households • ne

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