[Image] Manual Processes Disrupt Forecasting and Reporting The client’s sales forecasting and reporting processes were both manual, taking several steps and days to complete. The sales cycle correlated to changes in seasons, but they didn’t fully understand the correlation or how to use it to their advantage. The relevant data was available, but the processes, technology, and expertise needed to understand the best actions to take were not available. As often happens with manual reporting and forecasting processes, mistakes proliferated and the insights found weren’t trustworthy, making it dicult to make confident and informed decisions. Without the ability to plan for changes in seasonal demand or reference historical data in sales forecasting, they couldn’t optimize the s

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