Summary The business driver The Challenges The customer is one of the largest renewable generators in Ireland. The Irish electricity market has evolved substantially over the last few years from an ex post to ex ante trading mechanism. Brady’s physical energy trading software solution is deployed to help them to manage short term positions and trade on the EPEX Spot intraday continuous market, monitor cash flows and report revenue on trading transactions. The customer chose the cloud-hosted deployment option for its Brady solution. The Integrated Single Electricity Market (I-SEM), a wholesale electricity market arrangement for Northern Ireland and the Republic of Ireland was launched in October 2018, to be aligned with the European electricity market and comply with EU re

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