LAUNDRY APPLIANCE MAKER SHINES WITH THE LOOK OF METAL CASE STUDY: GEON ™ FX METAL APPLIANCETHE CHALLENGE As a major global appliance manufacturer prepared to make consoles for a new line of laundry machines, its product team was at an impasse. Marketers said that consumers demanded clean designs in bold metallic colors. But the engineers said that manufacturing options for those specs were limited to three processes, all of which c

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