“The authenticity of Yelp’s reviews convinced me that our money would be well spent on Yelp advertising.” –mickey, owner the challenge: Faced with the challenge of building a specialty ?ooring business from the ground up, Lane’s was focused on attracting new clients. Recognizing Yelp as an intersection between authentic word of mouth reviews and a large new client base, Lane’s Flooring & Tile decided to invest in Yelp Ads. the so

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