Case Study
Landmark Cinemas
Landmark strives to make the movie-going experience rich and engaging. “The cinema experience is the best value for the entertainment dollar. Customers’ cinema costs are way behind inflationary rates. Admission prices are around $10 give or take and hit that cost about 10 years ago. But the experience’s quality has just gone up and up — digital sound, digital images, D-Box seating, amazing food….” declares Neil Campbell, chief operating