LANCASTER UNIVERSITY Increasing Student Conversion CASE STUDY campus SUCCESS INDICATOR Increased conversion rate of 14% of undergraduate applicants who used the appThe statistical probability of an undergraduate applicant who has used the App making Lancaster their firm choice versus the average conversion rate from offer to firm acceptance in 2014/15 rose by 14% ALISON MULLEN, HEAD OF ACADEMIC STANDARDS AND QUALITY Ex Libris is a leading global provider of cloud-based solutions for the management, discovery, and delivery of the full spectrum of library materials, as well as mobile campus solutions for driving student engagement and success. Ex Libris solutions are in use by over 5,600 institutions in 90 countries, including 43 of the top 50 universities worldwide an

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