Laguna Seca Raceway Operations Analysis Salinas, California Hunden Strategic Partners led a team that included Frost Motorsports, LLC to review the existing operating structure and agreements in place, as well as analyze the business plan and make recommendations to improve the track’s governance structure. The goal of the study was to put the asset on a strong pathway to financial success while funding ongoing capital improvements. The Laguna Seca Raceway is one of the most storied road courses in the world. Opened in 1957, it has hosted numerous major automotive and motorbike races and events, including Le Mans Series and MotoGP. The track is 2.238 miles in length, with eleven turns and a 300-foot change in elevation. The track is owned by the County of Monterey and managed

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