Alès Groupe is an international company with several areas of specialization, including cosmetics (LIERAC), hair care (PHYTO and DUCASTEL), luxury perfumes (CARON), and ethnic beauty products (PHYTOSPECIFIC). Its R&D division is focused on innovation. Laboratoire DUCASTEL is no stranger to stylists —it has been innovating in the salon space and creating professional hair products for over 60 years. The company specializes in products for hair coloring, styling, and care. Positive Outcomes • Simultaneous product launches on 120 target markets. • Consistent corporate identity. Laboratoire Ducastel sells several hair care ranges to an international network of professional stylists. After conducting significant market research, the brand releases new produ

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