Case Study

La Caixa Savings Bank

La Caixa Savings Bank

Organization With 4,732 branch offices, 24,000 employees, and more than 9 million customers, La Caixa is the largest savings bank in Spain. The Challenge Accelerate SMB market growth by enabling sales reps to develop highly targeted campaigns for financial products and services. The Strategy Supply self-service BI and reporting technology to identify companies with the greatest likelihood of purchasing certain products. The Results Th

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