L FOR LACOSTE The Client During the summer of 2017, b2 were contracted by brand experience agency MKTG, to work with them on a brand activation for global sports and fashion giant, Lacoste. The Event Working with MKTG’s venue team, Lacoste identified London’s Westfield White City centre as the perfect location for their multi-faceted event. The event was to showcase Lacoste’s tennis heritage. to launch Novak Djokovic as their new global brand ambassador and to celebrate the opening of their newly renovated Westfield boutique. The ‘L for Lacoste’ exhibition, which was open from the 7th to 11th June, featured rare and historical pieces from the archives of René Lacoste, such as clothing, tennis racquets and replica trophies. CASE STUDYWhat we did... b2 worked with MKTG to develop the struc

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