Case Study

Kraft Foods Group and Mondelez keep innovation flowing

Kraft Foods Group and Mondelez keep innovation flowing

Kraft Foods Group and Mondelez keep innovation flowing Two giant ‘startups’ carry on the Kraft legacy as they rapidly launch themselves On October 1, 2012 Kraft Foods Inc. spun off its North American grocery business as Kraft Foods Group, Inc. and became Mondelez International, Inc. To prepare the global IT infrastructure for the split, Hewlett Packard Enterprise (HPE) and the consumer packaged goods giant began working at warp speed in January 2012. Times have changed since 1903 when 29-year-old James L. Kraft, suddenly eased out of a business partnership, spotted an opportunity. Stranded in Chicago with $65 in his pocket, the young entrepreneur noticed that local shopkeepers had to travel to the city’s wholesale warehouse district to buy cheese for their stores. Kraf

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