April 17, 2018 Case study: Known user recognition – When friction pushes your customers away. NUDATA SECURITY©2018 Mastercard. Proprietary and Confidential. CASE STUDY: KNOWN USER RECOGNITION – WHEN FRICTION PUSHES YOUR CUSTOMERS AWAY. Large U.K. bank 91% VERIFIED WITHOUT FRICTION IN ONLY 30 DAYS Client © 2019 Mastercard. Proprietary and Confidential. “The authentication solution we have adds too much friction, it’s frustrating to customers and driving them away. We need a solution that removes unnecessary friction and protects our good users.” Problem The bank accurately authenticated all their customers by looking at their behavior. Our client was able to securely remove friction, such as hard tokens, immediately after implementation. In only 30 days, our solution was accurately

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