King Powers Game Development with Data Organizational-wide access to insights power actions at every level2 Actionable Data Helps Scale a Winning Strategy King is a leading interactive mobile entertainment company, with people enjoying their games all around the world. Since their founding in 2003, King has developed more than 200 fun titles, including Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. By leveraging Google Cloud Platform with a commitment to a hub-and- spoke data model, all departments across King can take action on real-time insights to optimize their game development, decision-making, and business strategy. Taking analytics to the next level Data has always been critical to King’s continued success. However, prior to migrating to Google Cloud they knew

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